Grabbing Your Attention: Flavors

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Companies spend a lot of money figuring out how to get the attention of the people who they would like to buy their product. 

Let’s take a look at some strategies used by tobacco companies.


  1. American Thoracic Society. (2018, May 23). Widely used e-cigarette flavoring impairs lung function. ScienceDaily. Retrieved September 7, 2020 from
  2. “The Health Effects of Vaping on Teens | Learn More | Flavors Hook Kids – California Tobacco Control Program – English.” Accessed September 8, 2020.
  3. Lee, W. H., Ong, S. G., Zhou, Y., Tian, L., Bae, H. R., Baker, N., Whitlatch, A., Mohammadi, L., Guo, H., Nadeau, K. C., Springer, M. L., Schick, S. F., Bhatnagar, A., & Wu, J. C. (2019). Modeling Cardiovascular Risks of E-Cigarettes With Human-Induced Pluripotent Stem Cell-Derived Endothelial Cells. Journal of the American College of Cardiology73(21), 2722–2737.