Marketing Quiz

Outside of youth, what other vulnerable group has been targeted by big tobacco with the use of menthol in their tobacco/nicotine products?

How did tobacco companies promote menthol cigarettes to the African-American community? Explain in 2-3 sentences.

Choose one of these social media posts above related to e-cigarettes/vapes/JULL/Puff Bar to answer the next questions.

Who is meant to see the post? Explain in 1-2 sentences.

Who do you think created the post you chose? Explain in 1-2 sentences.

What is the message the post’s creator is trying to make with the post you chose? Explain in 1-2 sentences.

Do you agree with the message the post’s creator is trying to make? Why or why not? Explain in 1-2 sentences.

What would you say to someone who’s been smoking/vaping for a long time who said they want to quit but there’s no point because the damage has already been done to their body?

What are some reasons e-cigarette/vape companies target younger customers? Give at least 2 reasons.